Episode Details
Back to EpisodesHow Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton
Season 6
Episode 23
Published 1 year, 10 months ago
Description
Next in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and how the company is looking to lead a wider crop of brands to embrace CTV. Brown also provided a reality check on CTV's ad targeting capabilities at the moment, and gave her unique take on the future of media buying and measurement.
Guest: Melanie Brown
Host: Mike Shields
Sponsored by: Epsilon
Produced by: Fresh Take