Episode Details
Back to EpisodesHow Offering Bundles Doubled Lume Cube's Average Order Value
Episode 321
Published 5 years, 3 months ago
Description
You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer.
Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.
For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling
Tune in to learn
- Why they focused on international expansion very early in their business
- How they manage cash flow when their cash is tied up in inventory
- How they used bundling to increase their average order value