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156. Neil Reynolds, Global VP Digital Commerce at Mars: eCommerce General Management
Published 2 years, 6 months ago
Description
Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce.
He joins Efrain and Daniel to speak about:
- His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce
- Digital Commerce as a full-funnel proposition that drives the whole business forward
- Deploying Global know-how and capability into local markets
- Anticipating Shoptalk Europe (June 3-5) in Barcelona
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian