Episode Details

Oliver Duffy Lee, a copywriter slash salesman turned Account Director for superbrands like Volvo and Porsche, answers that question in today’s podcast. He runs a program called “Launch Pad”, a 10-week course with one mission: to help struggling start-up agencies scale-up sales from under £10,000 to £20,000 per month in monthly recurring revenues.

We talk about:
• Deciding what you want to sell and identify who you want to sell it to
• How he made the leap from the creative side to the client-side of business
• His own struggles and trial-and-error in starting a business
• Tips on how to own a room & stand-out in meetings for creative professionals
• Sales techniques to leave a mark with the people you meet
• Personal branding opportunities for executives
• Advantages and disadvantages of one-to-one training vs. membership
• What medium to use to effectively deliver your message
• Pinpointing the pain points of your audience to win the conversation
• Finding the balance between IQ and EQ for small agencies
• Content as a lead magnet and conversation starter
• How to start selling by chat

Mentioned in this episode:
The 5 AM Club by Robin Sharma: https://www.robinsharma.com/book/the-5am-club
Art of NLP by Tony Robbins: https://nlp-mentor.com/anthony-robbins/
Million Dollar coach Taki Moore: https://milliondollarcoach.com/

To connect with Oliver, head on over to his channels:
Facebook: https://www.facebook.com/oliverduffylee/?ref=py_c
Instagram: https://www.instagram.com/oliverduffylee/?hl=en
LinkedIn: https://uk.linkedin.com/in/oliverduffylee
Website: https://www.oliverduffylee.com/
YouTube: https://www.youtube.com/channel/UCHAkcDLoUfPkQuhM-YE5OUQ

Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!

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The Brand Design Masters Podc