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Growing a Sustainable Fashion Brand to over £20million a year with Ryan Shannon from BAM Bamboo Clothing
Episode 326
Published 5 years, 2 months ago
Description
Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable.
Founded in 2006 they now do £20m sales a year.
We discuss how over the last 2 years they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing.
How it's helped grow the business AND how they've been tackling the thorny question that is attribution.
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