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MYB041: Generating Sales with Digital Marketing

Published 2 years, 1 month ago
Description
This week's key takeaway:
Generating sales with digital marketing - with Ben Fewtrell and David Carlin

 

Episode intro:
As human beings we've gone digital… when was the last time you read a newspaper? And yet so many businesses do not understand how to utilise digital marketing.

 

Guess what: we can help you with it. Not only do we have experience as digital marketeers; we've also been on the other side of the fence where unscrupulous 'agencies' and 'consultants' have taken us for a ride!

 

Sound familiar? Listen up and get wise to digital marketing. We can empower you to make it work.

 

In this week's episode you will learn:
  • Why digital marketing is so popular
  • How to define an acquisition cost
  • How to be accountable to an outcome
  • How to capture qualified leads
  • What a digital marketing company should do for you
  • The difference between a digital marketing 'partner' and a digital marketing 'agency'
  • The importance of re-engaging old leads and customers
Show links:
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