Episode Details
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What small businesses are doing WRONG with their marketing. | w/ Tori Harper
Description
Follow our journey on social media:
https://linktr.ee/thefaithustle
Sign up for our email list and join the tribe:
https://www.thefaithustle.com
Follow Tori Harper and her companies:
https://www.instagram.com/torifrigaard/
https://www.instagram.com/lifeinmotionmarketing/
https://www.instagram.com/thecrossfitrev/
In this episode, Mukwenda interviews Tori Harper. She took over her family business and at the age of 29 has grown it to over $1 million in revenue.
We talk about what small businesses do wrong in marketing, how patience and consistency is key for success and how humility is necessary in business.
Tori also shares how she overcomes imposter syndrome and how her family coming to Christ changed their entire business.
Takeaways
- Consistency is key in marketing
- Patience is necessary. Don't hop from strategy to strategy.
- If a marketing company is selling something too good to be true; it is
- No one know what they are doing, so don't feel discouraged if you don't know
- Inviting the Lord in your business changes the way you treat co-workers
Timestamps
00:00 Introduction to the Faith Hustle Podcast
03:40 Building Connections: How We Know Each Other
07:15 Transitioning from College to the Family Business
11:12 The Power of Salvation and Inner Healing
14:12 Surrendering to God's Love and Letting Go of Chaos
20:57 Passion for Seeing Businesses Succeed
24:06 Finding Your Ideal Client Avatar
27:40 Helping Clients Achieve Growth
30:57 The Importance of Testing and Gathering Data
34:00 The Power of Quality Content
38:17 The Importance of Serving Others and Being a Servant Leader
42:48 Starting a CrossFit Gym
49:07 The Role of Faith and Prayer
51:31 Overcoming Imposter Syndrome
53:09 Pursuing Faith and Business