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Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt
Description
Click Here to ask your book writing and publishing questions!
Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.
She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair.
I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.
EPISODE HIGHLIGHTS
- Navigating the current collective rut in book publishing
- The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
- The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
- The important difference between publicity, marketing, and sales
- The slippery slope of partnering with “influencers” for promotion
CONNECT WITH KATHLEEN
Click here to Subscribe to her Substack newsletter
Instagram: @kathmschmidt
Threads: @kathmschmidt
Website: kmspr.com
RESOURCES MENTIONED
Kathleen's appearance on Brad Listi's Other People podcast
The Zodiac Academy book series
🧭 BACK COVER BLUEPRINT
Get back cover templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers.
🔗 https://www.publishaprofitablebook.com/blueprint
WONDERING EXACTLY HOW TO SELF-PUBLISH SO YOU CAN STOP GUESSING?
Grab the action plan and finally feel confident you’re doing this the right way.
👉 PublishAProfitableBook.com/actionplan
WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?
The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy.
👉 PublishAProfitableBook.com/visibility
✍️ 33-DAY BOOK WRITING BOOTCAMP
You've Been Thinking About This Book Forever. So let's get it written (for real this time).
👉 https://www.publishaprofitablebook/writethebook
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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
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