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LIFTS Episode 25, Part 2 - FIBO 2024 | Redefining Fitness & Wellness to Drive Engagement | Oliver Patrick

LIFTS Episode 25, Part 2 - FIBO 2024 | Redefining Fitness & Wellness to Drive Engagement | Oliver Patrick

Published 1 year, 8 months ago
Description

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry's most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine 'fitness' and 'wellness' and  move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity.

Join us in welcoming Oliver Patrick to LIFTS.

Topics discussed include:

       The need to redefine the language we use to describe the 'fitness' industry.

       The value in selling outcomes rather than process.

       Importance of benchmarking and tracking health and performance improvement.

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