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155. Katie Tingley, VP Research, Strategy, PMO & Retail Media at Hudson's Bay: Department Store Media
Published 2 years, 6 months ago
Description
The Hudson’s Bay Company is the oldest corporation in North America, founded in… 1670 – 353 years ago! Now mainly a Department Store business, it’s one of the most recognizable and loved brands in the country. Katie Tingley, their VP Research, Strategy, PMO & Retail Media joins Daniel live at Path to Purchase Institute’s Retail Media Summit Canada to go over how a Department Store understands and is developing Retail Media.
Watch on YouTube: https://youtu.be/iLgQgb9a_M0
Tune in to hear about:
- The history of Hudson’s Bay. From the 17th century to Retail Media
- Department Stores: a media offering for a wide variety of categories
- In-store and online simultaneous activations
- Apparel and consumer electronics’ approach to Retail Media: what’s driving their investment
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian