Episode Details

Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as

• How to use AI to ideate and refine your creation process
• Use cases for AI beyond copywriting
• Why you need dedicated in-house AI champions
• What Jasper is doing to improve customer engagement with AI

Timestamps

• (00:00) - - AI Guidelines and Ethical Adoption
• (05:19) - - Confronting Resistance to AI in Content Creation
• (07:37) - - Time and productivity savings
• (11:08) - - Content Production 101: Outlining and Customization
• (16:13) - - Unlocking Decision-Making Potential with AI
• (18:30) - - Measuring Productivity and Savings
• (24:05) - - Transitioning Careers: From Content Marketing to AI Program Direction
• (27:16) - - Challenges of Implementing AI in Organizations
• (30:10) - - Standardizing and structuring delivery plans
• (33:43) - - Broadening the Role of AI in Marketing Operations
• (35:54) - - Enhancing Marketing Efficiency Through AI
• (38:23) - - Exploring AI's Role in Negotiation
• (41:51) - - Closing Remarks and Invitation for Future Collaboration

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