Episode Details

Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Council (GCCC). The panel shed light on how becoming a CMP or SCMP not only elevates your credibility but also significantly enhances your strategic communication skills. Whether you’re looking to advance in your career, expand your network, or stay ahead in the ever-evolving field of corporate communication, this conversation is tailor-made for you.

Our panelists shared insights into the certification journey— from preparation to examination and beyond. They will also share personal anecdotes and professional advice on leveraging this certification to its fullest potential for individual career growth and organizational success.

 About the panel

Zora Artis is a leading Alignment, Brand, and Communication Strategist. She works with executive and senior leaders to unlock the value in their people, brands, and organizations through alignment with purpose, promise and strategies, and effective communication. She has over three decades of experience in business, brand, marketing, communication, and advertising, working with government, private, and non-profit sectors. This includes roles as Group Account Director, Strategy Director, and CEO of integrated marcomms and advertising firms. She now runs her own management consulting practice, bringing together strategic alignment, capability training, and brand and communications expertise. Zora holds a Master’s in Marketing and Commerce and is a trained facilitator in alignment, design thinking, and business model generation.

Ginger Homan, ABC, SCMP, IABC Fellow, counsels senior leaders seeking to bring out the best in their people and their brands. Her award-winning communication model for driving transformation has been used to change behaviors, align cultures, and build thriving communities worldwide. Her work with senior communication professionals has enabled them to align their department goals with business goals, achieve measurable results, and expand their influence. Founder of Zia Communication, she is a seasoned speaker, coach, and workshop facilitator. Her clients include Walmart, the Walmart Foundation, the Walton Family Foundation, T.D. Williamso