Episode Details

Welcome to the latest episode of L.I.F.T.S, recorded live at EuropeActive Health and Fitness Forum in Cologne. Here, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks are joined by some of the industry's most respected and successful influencers, insight experts and investors to talk about the Latest Industry Fitness Trends and Stories shaping the future of the sector.

On this episode, our hosts dive into the detail with: Karsten Hollasch, Global Private Equity Leader Financial Advisory, Herman Rutgers Ambassador, EuropeActive, Ian Mullane, Founder and CEO, Keepme.ai, Utku Toprakseven, Chief Product Officer, 4Global, Eric Falardeau, Partner, Montreal Global Leader, McKinsey's Fitness & Wellness Group and Jop Gerritsen, Partner, Amsterdam

Topics discussed include:

● Fitness trends at home, outdoors and in-club.

● The impact of VAT reduction on market penetration.

● Digital tools, wearables and the potential in the European market.

● 2030 European participation targets. Can we reach them?

● The impact of AI in the fitness industry.

● Using AI generated data in fitness industry, with a focus on privacy and value exchange.

● Data in evidencing the value of physical activity in a preventative health care system.