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How She Turned Her Business Around During COVID with Cathy Anesi
Description
Today’s guest is Cathy Anesi, a member of Tap the Potential’s Better Business, Better Life™ program. She has an incredible story to share, and just wait until you hear about her NEST program, which is both innovative and cutting-edge. Listen in to hear how Cathy has transformed her business from barely surviving to profitably thriving!
Cathy Anesi is the Owner and Director of The Lighthouse Retreat and Wellness Center. She is a Licensed Clinical Social Worker with extensive experience working with individuals of all ages, families, and groups. She supervises the therapeutic staff at The Lighthouse. She is a Reiki Master, has Certifications in Cranial Sacral Therapy, and completed level 4 training in the PURE healing light energy. Cathy’s sessions are unique in that she utilizes energy healing modalities combined with traditional psychotherapy where appropriate. This method is an extremely effective way to help clients process sometimes painful emotional issues easily in an environment of support and healing. Cathy’s passion is facilitating groups concentrating on the empowerment and self-care of women. Her compassion and non-judgmental Spirit offers a space that is nurturing and healing.
Cathy is also a Level II EMDR therapist. (*Eye Movement Desensitization and Reprocessing is a form of psychotherapy that was developed to resolve symptoms resulting from disturbing and unresolved life experiences. It uses a structured approach for treatment of trauma-related disorders such as post-traumatic stress disorder, anxiety, and depression. Clients are able to free themselves from the hold that these negative experiences have on their lives after completing treatment.)
She received her MSW from Fordham University Graduate School of Social Work with a concentration in children and families. She has worked extensively with families of children with disabilities within the Westchester County area through Early Intervention and The Committee for Preschool Education. Currently, Cathy provides family therapy using the NEST modality in conjunction and collaboration with the other Lighthouse therapists.
Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.
Show Highlights:
- Cathy describes the crossroads she found herself at right before she joined the Better Business, Better Life™ program.
- Implementing the steps set forth in the program helped Cathy’s business to not only survive but to thrive in less than ten months.
- Dr. Sabrina shares the increasing revenue, net profit increase, and gross margin numbers of how much Cathy’s business has grown during COVID, between Q1 of 2020 and Q1 of 2021.
- Cathy provides an overview of The Nest Program that is offered at The Lighthouse.
- Cathy discusses the biggest challenge that she has found in her business.
- Dr. Sabrina details the benefits of taking a 4 Week Vacation.
- Leadership Bootcamp is a six-week course that teaches your A-players how to take leadership roles within your business.
- Understanding the psychology of A-players and how to attract them to your business is taught in the How to Hire the Best course.
- Making an investment in coaching is making an investment in ourselves.
Connect with Cathy!
Links and Resources:
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