Episode Details

In this intriguing episode of "MrJoe Talks To...," Joe engages in a captivating conversation with cultural expert Chui Chui Tan. They delve into the nuances of global business expansion, the importance of understanding international markets, and the role of culture in shaping business strategies. Discover Chui's fascinating journey from engineering to user experience and gain insights on tackling international growth challenges.

https://www.linkedin.com/in/chuichuitan/

chuichui@beyo.global

How do you build trust with a C-suite leader who resists change?

Here’s the truth: you can’t coach someone who doesn’t want to change. 

And that’s where trust begins (or breaks).

It reminds me of a joke: How many coaches does it take to change a light bulb? 

Only one. 

But the light bulb has to want to change. 

So, here’s the challenge: are you coaching the behavior, 

or are you coaching the belief behind it?

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