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The Foundation of CAC Part 1
Published 2 years ago
Description
In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems.
- Begins with your general ledger and your SaaS P&L
- Gross CAC, customer acquisition cost
Blog post on CAC: https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/