Episode Details
Back to EpisodesDoes Your Audience Even Know Who You Are? - Ep 660
Episode 660
Published 1 year, 11 months ago
Description
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Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?
Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.
👉Here's what you can expect:
- The mindset of who you are marketing to
- The common marketing trap law firms fall into
- What are each of the 5 Stages of Awareness
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