Episode Details
Back to Episodes#95: Marketing Across Cultures with Aaron Barnes
Season 6
Episode 16
Published 2 years, 1 month ago
Description
Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024).
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