Episode Details

E289: Quick SEO win:

Update all articles to have a publishing date of this year.

Google's bias towards fresh content is crazy.

I share an article published in 2019. The only thing updated was its date—not its content, not its facts, just its date.

The facts are now inaccurate.

The result: it ranks #1 for so many keywords it is unsuited to rank high for - just because it is considered "fresh" content.

Now, it's important to say that there's an easy way to do this in a whitehat way. Just add a disclaimer or update in the middle or the end.

But this site didn't do that. And it's still ranking #1 for out-of-date content that Google's own AI knows to be inaccurate.

It's madness out there.

#seo #searchengineoptimization #blackhat #contentmarketing

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/