Episode Details

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Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.

Indeed, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today's episode titled, "Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS".

Obviously, running a successful aesthetic practice relies heavily on effective management since it greatly affects the overall success and productivity of the practice.

Moreover, you realize as a surgeon, you can't grow on your own and you need the support of staff to keep things running smoothly by taking great care of your patients as well as each other.

Speficially, in this episode of Beauty and the Biz, I interviewed Dr. Angelo Cuzalina, MD, a cosmetic surgeon in private practice since 1998 in Tulsa, OK, who has figured out how to hire and motivate his team to help him reach his goals.

Furthermore, Dr. Cuzalina runs a very successful practice in a 16,000 square feet facility he bought and built out. Altogether, it includes a movie theater, 2 operating suites 5 surgeons work out of, and a staff of 47 who assist in surgery and run a popular med spa growing at 30% per year.

Notably, we talked about:

• Firstly, how he hires the right people for his practice and retains them, with ½ his staff being with him more than 10 years;
• Secondly, how he keeps them motivated to bring their best, using incentives strategically, such as implementing bonus and commission structures; and
• Thirdly, how role modeling the work ethic and behavior he wants to see from his team, works to get the most out of staff, and a lot more.

Overall, you'll want to listen in if you continue to struggle with staff challenges.

Visit Dr. Cuzalina's website

Enjoy!

Catherine Maley, MBA

P.S. To get even more clarity on "How to Hire Rock Stars", "How to Turn Staff Into Revenue Generators" and "Hold Staff Accountable", check out The Cosmetic Practice Vault for the answers.

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