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How the Chinese Dish 'Tiger Skin Peppers' Can Help Your Facebook Ads

Episode 787 Published 1 year, 11 months ago
Description

In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. 

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