Episode Details

Greg Vollet is a long time influential professional in the trail running industry. He was the athlete manager for Salomon for many years before transitioning to focus solely on the Golden Trail World Series, one of the premier racing platforms in the sport. The GTWS begins this weekend with the Kobe Trail in Japan where some of the best athletes in the world will kick off their racing season. Topics discussed:

• The original Salomon Running TV videos
• Developing the sport vs developing a brand
• Lessons about building community
• The founding story of Golden Trail
• The unique structure of the series
• The impact of media and the GTWS digital strategy
• The impact of Eurosport broadcast distribution
• The power of focusing on short course racing
• The expansion into Asia this year
• Greg's views on trail running's future as an olympic sport
• A lot more!

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