Episode Details

Are websites a dying relic of the internet’s past? 

With so much of our digital engagement today happening through social channels, there’s an ever-growing narrative that your website just isn’t that important anymore.

That what you really need to do is nail your content strategy. Get big on TikTok. Tell your story through short form video. Build supporter trust through influencer campaigns. That Gen Z doesn’t even use websites anyway. 

That narrative couldn’t be further from the truth — especially for social impact brands.

In today’s episode, we cover: 

• The changing nature of the internet and how it’s shaping our modern culture
• Why most websites don’t convert, and the top 10 issues we see with most social impact websites
• And the specific strategies and tactics that can turn your website into an activating, revenue-generating, digital flywheel

Resources:

• Article: The 5 Key Things the Best Marketing Websites Do
• Article: Your Organization’s Website Should be Catalytic – and Custom
• Article: Nonprofits, Fundraising Success Depends on the Strength of Your Website
• Article: 5 Factors for Improving Digital Accessibility & Equity
• Article: How to Build a Focused, User-Friendly Website for Your Community Foundation
• Article: Achieve Your Social Impact Organization's Digital Goals with JAMstack
• Case Study: Equality Fund Presents “Your Daily Feminist Intention”
• Interactive Website Experience: Equality Fund Presents “Your Daily Feminist Intention”

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