Episode Details

In this episode, Barbara and Kevin discuss:
*Why you should gain help in setting up a cyber security?
*How can a medical practice market its cybersecurity capabilities and use them as a competitive advantage?
*What steps  small businesses should take to ensure it is protecting sensitive data and meeting compliance requirements?

Key Takeaways:
“Encryption is the only safe harbor for a data breach. Everybody should write that down.” – Kevin Fream

Connect with Kevin Fream:
Website: https://www.matrixforce.com/
LinkedIn: https://www.linkedin.com/in/kevinfream/
Instagram:
YouTube: https://www.youtube.com/user/kevinfream
Twitter: https://twitter.com/kevinfream?lang=en

Connect with Barbara Hales:

Twitter:   https://twitter.com/DrBarbaraHales
Facebook:   https/www.facebook.com/theMedicalStrategist
Business Website: https://www.TheMedicalStrategist.com
Email:   halesgangb@aol.com

YouTube: https://www.Youtube.com/TheMedicalStrategist
LinkedIn: https://www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (154)

Dr. Barbara Hales 00:00
Well, welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara’s house. And today we have with us, Kevin Fream. He’s an interesting guy who states most people don’t understand the game they’re playing and get frustrated in business, cyberspace, and life. He says “I help you streamline your technology and have greater peace of mind. And let’s face it, that’s something we could all use.”

Kevin Frame is CEO of Matrix Force and creator of the patent-pending delta method, saving clients billions with eBay. He is the author of the number one bestselling book, Easy Prey, Streamlining Technology, and Changing Your Game, along with featuring a featured speaker at Harvard, NASDAQ, Coca-Cola, and Microsoft. Kevin also appears frequently on ABC, NBC, CBS, and Fox News and on an ongoing nationwide tour to warn the public about the perils of cybercrime, and ransomware.

Most business owners are just trying to go the distance, but they have IT support motivated to work against them.  That’s why Kevin enjoys working with business leaders who understand cybersecurity can be a competitive advantage. We are most fortunate to have Kevin with us today. Welcome to the show, Kevin.

Kevin Fream 01:50
Barbara, thank you so much. You know, that’s really humbling coming from a poor handicap kid in rural Oklahoma. But this is such an important topic for your audience that I really do believe cybersecurity should be part of your competitive advantage and be used as part of your marketing, especially in medicine.

Dr. Barbara Hales 02:13
Now, nobody says when they’re little children, I”‘m going to grow up to do cybersecurity”. So how did this happen?

Kevin’s Cyber Security Journey

Kevin Fream 02:26
Well, I had really poor vision and had coke bottle glasses, and, you know, a huge overbite, and I was one of the really special 5% that was born without all my fingers. So, one of the things that my parents did is say, well, our son’s not gonna be left behind. And they gave me all kinds of things to read and to look at. And one of those was, you know, some first gaming systems and the very first computers, and I really love strategy. I love creating things. And, you know, that was something where you really didn’t have to lo