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S10E15 - Who Will Buy My Memories: Fan Club Marketing
Season 10
Episode 15
Published 4 years, 9 months ago
Description
This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung from celebrities over to their fans.
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