Episode Details

DGS 67: Growing Your Property Management Business with Jordan Muela

Published 7 years, 6 months ago

Description

Even if you are doing sales, closing business, and adding doors, your life and business can still be a disaster - if you don't know what it means and how to optimize for profit.

Today, I am talking with Jordan Muela of LeadSimple and ProfitCoach, which provides third-party fractional CFO advising. They help you take the guesswork out of property management business growth.

You'll Learn...

[05:10] NARPM Accounting Standard: ProfitCoach provided first set of financial benchmarks for the industry.
[06:59] Numbers are not everything, and it's not just about doors; there's a lot that numbers can tell you that we don't know because people don't track their data.
[08:36] Lifestyle is a factor when growing companies; make sure you have a business that serves your needs and meets your goals in life.
[10:00] Unique ability involves networking and research to develop opportunities and build new businesses around needs; cost and penalty you pay for being a visionary.
[12:12] Nobody can validate that your heart's desire is for your business or life; start making decisions and seek clarity.
[16:25] Separate work from playtime and sense of isolation/lack of connection; create a life that supports you and gives you what you need - it's not just about making money.
[19:09] Growth - a good idea or distraction; greatest determiner of your ability to grow is not the quality of your service offering, but your ability to execute.
[25:25] Business and sales happen at the speed of trust; people don't buy what you do, they want to find someone they can trust.
[27:45] Businesses establish themselves as leaders and capture more business by expressing and expanding their vision, values, mission, and purpose.
[30:48] Content Marketing: Find the most efficient mediums/processes to spread value to target market; people consume content in different ways (i.e videos, conversations).
[33:50] Difference between content for the sake of building authority and helping people vs. content for the sake of SEO and SEO-driven context.
[41:57] Biggest growth opportunity for business owners who focus on everything outward is to change themselves; business is just a means to an end.
[54:00] Growth doesn't have to be painful; a healthier way of growing and scaling a business is by giving employees meaningful work.