Episode Details

DGS 71: Automate Giving Landlord References with Vitaliy Merkulov of Renter, Inc.

Published 7 years, 5 months ago

Description

How do you sort the good from the bad when selecting tenants? Do you check previous landlord references? Run a credit report? Verify employment? There's a way you can save about 47% of the time you spend faxing, emailing, and calling to verify tenants.

Today, I am talking with Vitaliy Merkulov of Renter, Inc. about how to automate giving landlord references and rental verifications.

You'll Learn...

[02:10] Vitaliy's move from the tech industry to property management.
[02:57] First Tenant Fail: Fake landlords and fake information.
[04:10] What did I do wrong? How can I prevent people from doing this?.
[05:50] Solution: Create SaaS way of requesting or sharing rental verifications online.
[06:41] Property manager's biggest problem without automation? Compliance.
[10:20] How fake companies fool tenant screening companies.
[14:00] Reference requests require identifying owner of property.
[15:12] Registering an account to post online rental verification request form.
[17:51] Plans to partner with property management software companies.
[23:41] Problem with Property Managers: Trying to do everything and not being effective.
[27:20] Apple's client-centric focus with its products to solve problems and be profitable.
[29:18] Simple design, so users don't get stuck; automation sounds difficult, but you don't have to be hi-tech savvy.
[34:15] Ask: What's the biggest challenge or problem you're dealing with in your property management business?.
[38:37] Storing information in a database to give to other landlords, is that legal?.
[39:22] I trust myself, not a system, to do rental verifications.
[40:20] API purchase not required; "robot" analyzes information and converts it into data.