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DGS 75: Bridging the Gap Between Inside and Outside Sales with Jennifer Stoops of Park Avenue Properties

DGS 75: Bridging the Gap Between Inside and Outside Sales with Jennifer Stoops of Park Avenue Properties

Published 7 years, 4 months ago
Description

How often do you get complaints from the inside sales team about the outside sales team, and vice versa? "I can't…I didn't know..." Every business experiences the challenge of what a salesperson says and actually happens. It's a constant struggle to make sure the sales team correctly relays what's going to be done and the team accurately fulfills what the salesperson sells. How can you bridge the gap between inside and outside sales teams?

Today, I am talking with Jennifer Stoops, senior vice president at Park Avenue Properties. She shares how external and internal sales teams can work together effectively. After all, they're on the same team working toward the same goal. Work together, instead of separately!

You'll Learn...

[04:55] Definition and difference between inside and outside sales. [06:22] Three Cs: Collaboration, contribution, and communication. [08:49] Find a good personality fit for property management. [14:09] Red flags to watch out for during hiring process. [16:50] Align goals to facilitate and mitigate hatred, animosity, and frustration. [22:06] Involve property manager for transparency and transition with sales process. [24:45] Metrics to Measure: New doors and retention. [27:40] Client and Customer Retention: Change how you sell to them to build a long-term relationship. [28:20] Park Avenue Properties plans to move to one system, but now uses Knack, an internally produced business development tool. [31:00] Gamify sources of motivation (recognition or money); make a grueling job fun. [35:30] Seek buy in and feedback from clients; what problem can you solve for them?

Tweetables

Three Cs: Collaboration, contribution, and communication.

Metrics to Measure: New doors and retention.

A property manager is conflict resolution all the time.

Involve property manager for transparency and transition with sales process.

Resources

Park Avenue Properties

Jennifer Stoops' Email Address

Jennifer Stoops' Phone Number: 704-334-2626

NARPM

Zoom

Zoho

Klipfolio

GatherKudos

DoorGrow Website Score Quiz

DoorGrowClub Facebook Group

DoorGrowLive

Transcript

Jennifer: There is an integration of the property manager pretty early on because otherwise, business development has established this great relationship in the beginning, promised the world, and in comes the property manager who's like, "I'm sorry, your property has been on the market now for 30 days, but we're going to have to lower the rate."

Jason: Welcome, DoorGrow Hackers, to The DoorGrowShow. If you are a property management entrepreneur that wants to add doors and expand your rent roll, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker.

At DoorGrow, we are on a mission to grow property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, expand the market, and help the best property managers win. If you enjoy this episode, do me a favor. Open up iTunes, find The DoorGrowShow, subscribe, and then give us a real review. Thank you for helping us with that vision. I'm your host, property management growth hacker Jason Hull, the founder of OpenPotion, GatherKudos, ThunderLocal and of course DoorGrow. Now, let's get into the show.

Today's episode, I am hanging out with a bubbly, fantastic, wonderful lady named Jennifer Stoops. Jennifer, welcome to the show.

Jennifer: Hi Jason. Thank

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