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DGS 78: Automating Property Showings with Michael Sanz of Neesh Property
Description
Are you sure your kitchen table or big-screen TV will fit? If you're interested in renting or buying a specific property, there's a few steps to take before actually visiting it. Watch a virtual tour video and get pre-qualified.
Today, I am talking with Michael Sanz of Neesh Property, which started in 2009 and has more than 650 doors. We discuss the benefits of automating property showings, including the opportunity to spend more time with people and to travel. Who wouldn't want to operate a property management business from beaches around the world?
You'll Learn...[02:25] Purpose of Neesh Property: Holistic real estate that helps people buy, sell, rent, and arrange financing.
[03:20] Same Startup Suffering: Michael struggled to start a business, grow new doors, and retain customers.
[03:37] Identify and Prevent Problems: Michael controls and protects his business and simplifies his life through systemization and automation.
[05:45] Workforce Reduction: Michael went from 18 to 1½ staff members and replaced them with property management software to save money.
[07:58] Eliminate Office Space: Doesn't affect how you do business.
[09:43] Competitive Advantage: Neesh Property closes deals and acquires new business by leasing properties quickly.
[10:30] Retain Relationships: Be client-focused, not location-focused when managing properties.
[12:40] Learn from Mistakes: Try and implement new things, which may or may not work completely; pivot when necessary.
[14:29] What's the problem? Any problem, big or small, should be documented and automated to disappear.
[16:10] Build Knowledge Base: Take time to make "how-to, what to do..." videos, recordings, and other visuals to help people understand processes/procedures.
[21:05] Leverage People as Process: Create core team of people who are thinkers and decision-makers.
[27:38] Virtual Tour Stats: Neesh Property gets over 85% of its real estate booked based on the virtual platform and averages 1.8 showings per property.
[31:05] Good Tenants Gone Bad: Rather than giving best to the bad, give it to the best of everyone; mesh type of tenant to property.
[50:55] Common Beginner Pitfall: You don't need to be cheaper than everybody else to get started and compete; change your value proposition.
TweetablesSave Money: Replace staff members with property management software.
Be client-focused, not location-focused.
Meaningful Connections/Conversations: The rest just falls into place; it's all systems.
Automation offers the opportunity to simplify your life and spend more time with people.
ResourcesMatterport: 3D Camera and Virtual Tour Platform
DoorGrowClub Facebook Group
TranscriptJason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker.
DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for d