Episode Details

Searching here, searching there...How do investors find rental properties that align with their financial goals? Is there a way to provide them access to these assets?

Today, I am talking with Dan Ganguly, president of HomeUnion and founder of INVESTimate. As an entrepreneur, he's always looking for a new solution to an existing problem. So, if a realtor needs a feed for homeowners, a property manager needs a feed of investment properties to present to potential buyers.

[04:05] Questions for Investors: What's your budget? Risk preference? Age and stage in life? Do you need cash?

[05:13] Two Brands Connected: HomeUnion's where investors search for properties; INVESTimate's where property managers and realtors work with investors.

[06:30] Business Model Change: Internet-only to tool that increases engagement between property managers dealing with investors.

[07:43] Where to Start: Build a relationship sooner than later in the sales cycle process.

[09:00] Help property managers build better Websites as a front door for people.

[13:53] What does the local property manager do? Signs up with service, pays monthly fee, and puts on private/white labels.

[14:58] Realtor gets MLS feed for home buying; property manager gets MLS feed with intelligent filters and big data for investment buying.

[15:15] Everybody knows their #1 prospect is their existing customer because they already know, like, and trust you.

[16:12] Other Options: MLS, Zillow, and similar Websites focus on finding stuff (schools, pools, etc.) that get people into a neighborhood.

[16:35] INVESTimate: Offers big data platform with 110 million properties, 20 years of transactions, 200,000 neighborhoods, and more than 9 million rentals.

[19:30] Is everything 100% accurate? No. Property is highly individual.

[20:15] INVESTimate: Investors get best of both worlds when making a transaction.

[21:45] Different risk-reward gradients/categories help people make the right decision.

[26:45] Feedback from Property Managers: How has this changed their business?

[32:05] Bottom Line: Business owners make money, get a door, and much more.

It's a fish net to grab fish, and then we nurture the fish until they buy.

Your #1 prospect is an existing customer because they already know, like, and trust you.

We can't force them to buy, but give them a reason and product to buy.

Bottom Line: Business owners make money and get a door.

HomeUnion

INVESTimate

MLS

Zillow

Realtor.com

DoorGrowClub Facebook Group

DoorGrowLive

Jason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker.

DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it, you think they're crazy for not, because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income.

At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management gro