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DGS 89: Strategic Social Media Marketing with Katie Lance of Katie Lance Consulting
Description
Have no fear, when it comes to social media. Share your opinions and what you know. Not everyone will like what you post, but that's ok. Personal and professional Social media opportunities let you connect with others, build relationships, and post content to attract new business.
Today, I am talking to Katie Lance, CEO and co-founder of Katie Lance Consulting. She helps real estate agents and brokers use social media to grow their businesses. Also, Katie is the author of #GetSocialSmart and founder of #GetSocialSmart Academy. She was named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post.
You'll Learn...[02:40] Marketing Nerd: Katie didn't go to school for social media because there was no Facebook when she was in college.
[06:40] Social Media Challenge: Audience doesn't care about property management.
[07:32] Don't be Vanilla: Be engaging, interesting, unique, and authentic voice for what's happening in your industry and market.
[10:08] Love vs. Hate: Share your opinions, and attract your tribe through polarity.
[12:20] People don't buy what you do (property management), but why you do it.
[13:18] Warning: Don't outsource all your social media, or you'll lose your voice.
[15:59] Avoid anxiety and conquer fear of social media by creating a system or strategy.
[17:27] Day-in-the-Life of You: Done is better than perfect.
[22:05] Consistency and Batch Creating Content: The more you do it, the more comfortable you get.
[26:21] Repurposing Content: One piece can be posted on multiple platforms.
[27:15] Platform of Choice: Depends on your target audience.
[28:40] Future of Social Media: Instagram TV and video is where it's at.
[31:54] Personal and Professional Social Media Opportunities: Connect with others, build relationships, and post content to attract new business.
TweetablesBe you, instead of your business on social media.
Done is better than perfect.
Comment, Connect, and Create Content
Don't suffer from analysis paralysis.
ResourcesNational Association of Residential Property Managers (NARPM)
TranscriptJason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker.
DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it, y