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DGS 90: Generating Leads with Ben Atkin from DoorsUp
Description
How does an aggressively-minded property management company grow quickly? Leads. But it's impossible for property managers to pursue the blue ocean of 70% self-managed landlords. There's no way to contact them. Until now.
Today, I am talking to Ben Atkin of DoorsUp, a lead generation service for property management entrepreneurs.
You'll Learn...[02:30] Ben's Background: Grew up surrounded by real estate, property management, and software.
[03:09] 50-unit Student Housing Apartment Complex: Managing students is difficult; Ben moved on to something less stressful and more lucrative.
[03:40] Bootstrap to the Core: Partnered with Coldwell Banker Premier and started property management company from scratch.
[04:10] Daily Pre-occupation: How do you grow doors? How do you increase the number of units under management?
[04:41] Database: How do you identify people who own rental property? Where do they hangout? How do you contact them?
[05:03] DoorsUp Prototype: Every person in market who owns rental properties and their contact information to track interactions and engagement.
[06:20] Secret Sauce: DoorsUp gets information and people ready to sign-up.
[07:37] Grow Doors: Use DoorsUp to pick an area to pursue to contact owners and acquire more properties to manage.
[14:20] Future for DoorsUp: Going to NARPM to add service areas.
[16:27] FAQ: Does this have all the data that I can find myself? Data is concise, filtered, and updated regularly to make your marketing more efficient and cost-effective.
[21:14] Bogged Down and Overwhelmed: Grew too fast and doesn't want to be a property manager!
[22:15] My Thesis: Property management has a serious marketing problem. People cannot find a sustainable way to grow doors.
TweetablesBootstrap to the Core: Zero clients, zero connections, zero revenue, and zero Website.
We have a lot of data. Mining and handling data is our expertise.
We're marketing strategy agnostic.
Property management has a serious marketing problem.
ResourcesNational Association of Residential Property Managers (NARPM)
Business Network International (BNI)
TranscriptJason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker.
DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it, you think they're crazy for not, because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income.
At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the i