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DGS 117: Brand Standards and Rising Expectations in the Market
Description
Not tech-savvy? Afraid to use technology to meet elevated brand standards at scale? Are you willing to manage and centralize chaos by leveraging automation and mobile functionality for those maintaining and caring for your properties?
Today, I am talking to Tucker Cohen of Breezeway, which brings operations and service optimization software to the property management space. By combining deep-learning technology, robust property data, smart messaging, and mobile-first task management, Breezeway makes it easy for managers to deliver the best experience for guests, tenants, and owners.
You'll Learn...[03:05] Problems Solved: Breezeway helps property management business owners when short- or long-term tenants move out to determine condition of property.
[05:15] Breezeway Bio: Created by FlipKey founder and acquired by TripAdvisor. Breezeway uses 75+ years of industry experience to build the future of property care.
[07:00] Systemize business to be more effective and save time for brand standards and rising expectations in the market.
[10:23] Conferences and Companies: What does a conference need? Everything a business needs. Company growth and expansion doesn't always make things easier.
[14:45] What are brand standards and rising expectations? People and perceptions are extensions of your brand. Trust and transparency meet standards and expectations.
[21:25] Dating Analogy: Am I the person that the person I want to attract into my life or into my business, would they be interested in me? Come down to their level or level up.
[23:05] Running a Business: If something isn't working, it's your fault. Take ownership, don't blame your team that is following your lead.
[27:20] Expectations tend to rise, but sometimes expectations are artificially wrong, unrealistic, unmanageable, and express entitlement.
[29:22] Situational Sayings: If nothing changes, then nothing changes. If you want dramatically different results, dramatic changes are required.
[30:59] Status Quo Challenge: Some people aren't ready for change. Ultimately, everyone moves toward an operations tool, like Breezeway.
[36:00] Platform Integrations: Breezeway strives to be a connected system, but wants to work with Rent Manager and others.
[38:35] Three-Legged Stool: Cleaning, inspection, and maintenance of property care and operations.
TweetablesEverything looks shiny and pretty, but business is tough, being an entrepreneur is tough, and the inside of companies can be tough.
The main thing must stay the main thing in the business. Keeping focus is power.
Expectations tend to rise, but some expectations are unrealistic and unmanageable.
The sooner you can automate, the better. As you scale, you have that process in place.
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