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DGS 120: Property Management SEO Tips - Part 1
Description
How can you utilize the Internet with your blog and website content to attract prospects and grow your property management business?
Today, I am talking to John Ray, formerly of Inspect & Cloud. John decided to join the DoorGrow team to help entrepreneurs align with a higher purpose through transparency to grow revenue and attract new customers.
You'll Learn...[02:45] Bromance: Similar passion, vision, and success for property management.
[08:50] Anti-SEO? Merging of minds and skill sets to increase customer base.
[11:16] What is property management? Lack of name recognition and understanding.
[12:15] Lead Gen: What clients want vs. what they actually need from marketers.
[15:13] Digital Marketing: Ancillary to foundational basics of a business.
[15:35] Purpose of Seed Program: Clients not quite ready for digital marketing solutions.
[18:17] SEO and Pay-Per-Click (PPC): Getting the cart before the horse.
[18:24] What makes marketing work? Storytelling. Do or say something interesting.
[19:07] Hook, Line, and Resonance: Shifting away from SEO the right way.
[21:48] Blue Ocean Concept: Opportunities for professional property management.
[27:35] FAQs: How do you respond? Are you a property management expert/authority?
[30:02] Quality vs. Quantity: Add value, not noise. Google's goal is to please people.
TweetablesEvery marketer sells what's easy.
Digital Marketing: Ancillary to foundational basics of a business.
Forget cold calls; trust is what closes deals.
SEO and PPC: Putting the cart before the horse.
ResourcesDGS 27: Inspect & Cloud: Inspection Software For Property Managers
DoorGrow Cold Leads Calculator
TranscriptJason: Welcome, DoorGrow Hackers, to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker.
DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it, you think they're crazy for not, because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income.
At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change the perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show.
I've got a very special guest today. He's been on the show before. Jon Ray. Jon, welcome.
Jon: Hey, thanks for having me. We're finally doing a DoorGrow Jon Ray-Jason podcast again. I'm really excited to share some of the things that we're going to talk about on how to best utilize the internet, content on your blog, in your website, and some of the things that you can really do to dial in the way that you're attracting prospects on your website using SEO. Also, just to talk about how fun it h