Episode Details
Back to Episodes
DGS 121: Property Management SEO Tips - Part 2
Description
Why is your business remarkable? What are you doing differently that gives you a competitive advantage? Why should customers trust you over someone else? These are foundational elements that every entrepreneur should consider.
Today, I am talking to John Ray, formerly of Inspect & Cloud and now part of the DoorGrow team. John is a Search Engine Optimization (SEO) expert who helps property management entrepreneurs grow revenue and attract new customers.
You'll Learn...[01:27] Internet Marketing: Seeking clarity, relevance, and truth through so much noise.
[01:57] Seed Program: Training purpose of DoorGrowSecrets, not SEO.
[03:38] Keywords and Rankings: Transparency and truth, not tricks, deliver value.
[05:29] Can authority and expertise be effectively and successfully outsourced?
[07:35] Deliverables and Outcomes: Steps in purpose-driven SEO content process.
[10:00] Who are we in-service to? Don't write directly to a search engine.
[11:25] Micromanagement Culture: Solopreneur businesses get stuck at 200-400 doors.
[14:20] SEO's Place in Property Management: Communicate authority in community to make conversions.
[18:00] Does SEO make sense, right now? Do the right things at the right time.
TweetablesThe higher the level of trust, the lower the level of price sensitivity.
The worst thing that you can do for SEO is write directly to Google.
SEO has a place in property management, as a way to communicate authority and make conversions.
Do you need SEO to grow and be great?
ResourcesDGS 27: Inspect & Cloud: Inspection Software For Property Managers
DoorGrow Cold Leads Calculator
TranscriptJason: Welcome, DoorGrow Hackers, to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker.
DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it, you think they're crazy for not, because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income.
At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change the perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show.
I've got a very special guest today. He's been on the show before, Jon Ray. John, welcome.
Jon: Hey, thanks for having me.
Jason: Yeah. I think we're getting to a point now in terms of internet marketing and the internet where there's so much noise. People are looking for clarity, they're looking for things to be succinct. They're not looking for paragraphs and paragraphs of keyword targeted content. They're looking for relevancy. They're looking for the truth. That's a great way to stand out.
Going back before, you talked about a bu