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Leading Transformation: CMO Strategies for Dynamic Change

Leading Transformation: CMO Strategies for Dynamic Change

Episode 392 Published 1 year, 9 months ago
Description

From shifting market trends to M&As to unexpected external events, if great B2B marketing is one thing—it's agile. And in this episode, we pull back the curtain on CMOs who aren't merely surfing the waves of change—they're harnessing them

Welcome to a masterclass in change management from Cary Bainbridge of ABM Industries, Narine Galstian of SADA, and Khalid El Khatib who was of Stack Overflow

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