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149. Richard Rodgers, Marketing Director, Keurig at Keurig Dr. Pepper Canada: Full-Funnel JBPs
Published 2 years, 7 months ago
Description
Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company.
Watch on YouTube: https://youtu.be/DmlnMkKwtYI
He joined Daniel live at the Retail Media Summit in Toronto to speak about:
- Keurig Dr. Pepper's portfolio of brands and category
- His own journey from managing the physical to the Digital shelf
- Media's power across the funnel and tying online with in-store
- Advice to other FMCG brands
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian