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57 | How to build your profitable niche and offer pyramid
Description
Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here's a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives.
Key Takeaways:
1.Front Door Focus on A to B Transformation - [00:01:00]
Emphasise a simple, relatable 'I help' statement that speaks directly to what your clients actively seek, ensuring you address their front door needs before exploring deeper issues.
2.Is It a Bleeding Neck Problem? - [00:05:00]
Prioritise urgent, pressing problems that your ideal client needs to resolve immediately, rather than nice-to-haves that lack urgency in their eyes.
3.Demonstrated Through Concrete Ideas - [00:09:00]
Develop clear, compelling offers that solve specific problems quickly and effectively, avoiding over-complication and focusing on immediate value.
4.Your Point of View - [00:12:00]
Share your unique perspectives, beliefs, and stories to stand out in the crowded coaching market, creating a niche of one that attracts clients to your distinctive edge.
Conclusion:
[00:13:00] Jo underscores the importance of continually refining your business edge, beyond mere tactics like DMs or ads, toward building a robust and distinctive coaching practice.
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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