Episode Details

Alexis Bowen is the co-founder of Elsewhere.io, a travel marketplace acquired by Lonely Planet in 2022. 

In this episode of Good Revenue, host Neeta Bidwai and Alexis cover:

• Elsewhere’s rapid development and sale within a year during the COVID-19 pandemic (the company connects travelers directly with local travel agencies to plan and book international trips).
• Insights on the challenges of launching a startup during a pandemic.
• The company’s unique approach to branding and product development, which led to early profitability without external investments.
• Strategic use of partnerships and influencer marketing to gain traction.
• How the exit strategy & decision to sell to Lonely Planet evolved so quickly, including the emotional and business considerations behind the move.
• Alexis emphasizes the importance of compelling storytelling and an all-in culture in building a successful business.

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Where to find Alexis:

https://www.linkedin.com/in/alexis-bowen-9ba18423/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/ 

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ 

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Highlights:

00:00 Introduction and Guest Welcome

00:30 The Journey of Elsewhere.io

00:39 Building a Marketplace Model

02:12 Starting During the Pandemic

05:22 Bootstrapping to Success

13:39 Marketing Strategies and PR Hustle

17:33 Decision to Sell and M&A Process

23:02 Integration and Final Thoughts

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Referenced:

• Elsewhere.io: https://www.elsewhere.io/

• Lonely Planet: https://www.lonelyplanet.com/ 

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• Apple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 

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