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14. O Valor do Tempo's Managing Director, Tiago Quaresma: "Innovation isn't necessarily about technology"
Description
Tiago shares the unique approach of O Grupo Valor do Tempo towards innovation in retail, emphasizing experience and storytelling over technological advancements. By meticulously crafting store environments that captivate the senses, from the layout and lighting to the curated music, Tiago's ventures invite customers into a world where every product tells a story of tradition and craftsmanship. This focus on creating an immersive shopping experience has not only differentiated their brands in the competitive retail market but has also fostered a deeper connection between consumers and the rich heritage of Portuguese culture.
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