Episode Details

Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Monday, April 8, 2024. My name is Nelson John. Let's get started:

Just as India’s 245 billion dollar IT industry prepares for its earnings season, a high level exit has shook the industry. Bengaluru-based Wipro’s CEO and managing director Thierry Delaporte put down his papers late on Saturday. People aware of the matter told Mint’s Varun Sood that the real reason behind the Frenchman’s exit was a phone call from Wipro chairman Rishad Premji. Despite expectations of a stagnant performance for April to October, Delaporte expressed optimism for the latter half of FY25 to company chairman Rishad Premji. However, internal projections remain undisclosed as Wipro, India's fourth-largest IT firm, braces for a potential revenue dip in its upcoming April 19 earnings report. Delaporte was expected to complete his five-year term in July next year. However, to his surprise, the Wipro chairman declined to offer him a second term. On Saturday evening at 7:13 PM, Wipro announced a significant leadership change, appointing Srini Pallia as its new CEO, making him the company's eighth CEO since 2000. 

Thierry Delaporte’s departure from Wipro’s C-suite follows a larger trend of expat CEOs finding it difficult to work in Indian IT boardrooms. Beyond the straightforward management of profit and loss, these leaders often grapple with cultural disparities that can significantly impact their effectiveness. Some of the Indian IT firms have ventured to appoint expat CEOs over the past few years. Notable names include Vishal Sikka - a US citizen - at Infosys, Brian Humphries at Cognizant, and Delaporte at Wipro, all of whom eventually parted ways with their respective companies under less than ideal circumstances. Mint’s Shelley Singh takes a look at the reasons behind the quick exits and temporary tenures of expat CEOs in Indian IT companies. Shelley writes that the primary issue lies in cultural integration. Expat CEOs often find it challenging to bridge the gap between Indian employees and a diverse client base, leading to a disconnect that adversely affects business operations. 

Last month Prime Minister Narendra Modi along with information and technology minister Ashwini Vaishnaw presented the first national creators awards. Winners included popular YouTubers, Instagram influencers and other social media celebrities. The move came right before elections, underscoring the government’s attempt to woo young voters between the age of 18 and 29 - the generation of ‘digital natives’, which will have a significant role to play in the upcoming elections. Turns out the ruling party isn't the only one trying to cash in on the popularity of internet influencers. With the 2024 Lok Sabha elections just around the corner, parties are aggressively adopting digital strategies to captivate the young, tech-savvy electorate. They are embracing artificial intelligence, podcasts, social media influencers, and even virtual reality. This election marks a significant departure from traditional campaigning methods, aiming to resonate with young Millennial and GenZ voters. Mint’s media correspondent Lata Jha spoke to several industry insiders who shed light on the shift in how political parties are electioneering. While billboards and outdoor advertising remain in play, particularly in tier-II and tier-III cities, the digital realm is where the battle for attention is most intense. According to Rajni Daswani of SoCheers, digital advertising is saturating tier-I cities, with political leaders engaging with key influencers. Meanwhile, traditional media maintains its grip on smaller cities, tailored to local narratives. The use of AI stands out, with innovative applications like AI-generated speeches of late leaders to appeal to voters, and translation services breaking language barriers to reach a broader audience.

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