Episode Details

Josh’s SEO keyword research expert and website editor Michelle Bourbonniere shares her secret tips for how to do keyword research for free!

In This Episode

03:44 - Greeting to Michelle
07:09 - Keyword research
08:16 - Why it’s important
10:36 - Short tail or long tail
12:37 - Short tail examples
15:39 - Local keywords
19:28 - Keyword strategy
21:03 - Free research tools
23:32 - Example
26:18 - Benefit from “How to”
28:40 - Candidate keywords
31:31 - “People also ask” box
34:09 - “Related searches”
36:10 - Random search
43:58 - No one controls Google
47:05 - Attention to optimization
49:13 - Freemium tools
49:49 - Keyword Tool.io
50:33 - Ask the Public
52:29 - Also Asked
52:49 - Keyword Surfer
53:48 - Google Keyword Planner
56:37 - When to invest in a pro
1:01:33 - Being intentional
1:03:55 - What Michelle offers
1:06:42 - Biggest free tool result

Get all links, resources and show notes at:

https://joshhall.co/107