Episode Details
Back to EpisodesMYB037: The magic of measuring what is happening in your business + BYS Winner
Published 2 years, 2 months ago
Description
This week's key takeaway:
The magic of measuring what is happening in your business + BYS winner - with Ben Fewtrell and David Carlin
Episode intro:
If you don't properly measure what's going on in your business, you don't succeed. It's as simple as that! We speak to a lot of business owners and senior managers who don't have a proper grasp of what's going on in the different departments in their business. We're going to do our best to make sure you're not one of them.
It was the legendary entrepreneur John Wanamaker who said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"… but that was in the 1800s. There's absolutely no excuse to say such a thing these days. In this week's show we'll demonstrate how easy it is to stay on top of your key metrics.
In this week's episode you will learn:
- How to record your leads
- What a 'lead source' really means
- How to reduce your acquisition cost
- The importance of A/B testing
- How to segment your leads
- How long it should take to implement a proper measurement policy
- The numbers that a sales manager ought to know
- How to manage multiple conversion rates
Show links:
- Check out our courses here: https://maxmyprofit.com.au/maxed
- Read our workbook, 'Test, Adjust, Measure': https://maxmyprofit.com.au/tam
- Download our lead-generation workbook: https://maxmyprofit.com.au/repeat/
- Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/