Episode Details
Back to EpisodesWhy You Need to Export All Your Knowledge to Grow Your Agency
Description
Manuel Suarez is the Founder and CEO of AGM. Founded in 2015, AGM is a full-service, social media marketing agency that focuses on helping brands acquire the most valuable commodity today: attention. Manuel is sharing how he rapidly grew his agency over $3 Million in the first five years. He attributes a lot of his success to being the face of his agency and exporting his knowledge both to build authority and to train his client.
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3 Golden Nuggets- Provide value aggressively. Earn trust and build authority by providing through social media, podcasting, speaking publicly.
- Successful agency owners are the face of the agency. That means you do not service accounts or work on deliverables. You are vision and strategy. You are the "what" but not the "how." Think Gary Vaynerchuk, who is CEO and the face of VaynerMedia but is not working with clients.
- Your #1 job is to continually learning and training. Stay on top of your game and export all your knowledge to your team. Surround yourself with the right people and put them in the right seats while also making sure they have access to the right training
Oribi: Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out Oribi.io/smartagency for a free trial. Plus when you sign up for Oribi get 20% off the first three months with promo code: Smart Agency
Jason: [00:00:00] On this episode, I talk with an agency owner. Who's grown over 3 million in revenue in three years, and we talk about. What you need to do as an agency owner in order to really have rapid growth and how you need to get and be that front face for your agency. I know a lot of you want to sit and back, but what his strategy is and why he has people knocking down his doors.
So it's a really good episode. Yeah. I hope you enjoy it.
Hey, Daniel, welcome to the show.
Manuel: [00:00:33] It was great to be here, Jason. Thanks for having me, man.
Jason: [00:00:35] Yeah, I'm excited to have you on, so tell us who you are and what do you do?
Manuel: [00:00:39] All right. My name is Manuel Suarez. I'm the CEO of a marketing agency called AGM Marketing stands for Attention Grabbing Media. And I've been doing marketing for probably about seven years now, accidental like many of us agency owners over the last four years. That led me to, I had a lot of success with a couple of businesses, uh, and that led me to create an agency.
When I got bored with the ones that I was having success with and said, you know what, maybe it's time to explore disability and help some other companies out there.
Jason: [00:01:08] Awesome. So how did you get started? Like what were your first couple of businesses and walk us through that story.