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Observing the Non-Obvious: How to Spot Trends Around You with Rohit Bhargava

Observing the Non-Obvious: How to Spot Trends Around You with Rohit Bhargava

Episode 214 Published 5 years ago
Description

Rohit Bhargava is on a mission to help everyone in the world become a non-obvious thinker. In this episode, he talks with us about how intentionality is the key to seeing the non-obvious and how he uses The Haystack Method to gather insights from the world. He also shared how he has become a speed-understander and the benefits that go with it.

In 2011, Rohit embarked on the annual task of documenting the digital trends of the year, which after a decade, culminated in his book on megatrends in 2021 #1 Wall Street Journal bestselling author of seven books including “Non-Obvious Megatrends: How to See What Others Miss and Predict the Future” https://amzn.to/3mpkJgn. Rohit discusses with us how he analyses trends, not just on the superficial level, but digging deeper into the “why” question.

Our conversation with Rohit is full of compelling insights about the human condition, unique analysis of the world around us, and actionable tips on how to train yourself to observe with intention. You’ll also get a quick education in contemporary Latin music and some head-scratching about why He-Man ever became a superhero in the first place.

Two of Rohit’s books are currently being republished into new editions; 

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Links

Rohit Bhargava: https://www.rohitbhargava.com/ 

Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov  

Ali Pittampalli “Persuadable”: https://www.alpitt.com/ 

Henry Coutinho-Mason “The Future Normal”: https://henrycoutinho-mason.com/ 

Maysoon Zayid: https://maysoon.com/ 

Telemundo: https://en.wikipedia.org/wiki/Telemundo 

Dan Simons Invisible Gorilla video: https://www.youtube.com/watch?v=IGQmdoK_ZfY 

Tom Cruise “Cocktail”: https://www.youtube.com/watch?v=5YbjzztYbUo 

He-Man: https://en.wikipedia.org/wiki/He-Man 

Telemachus: https://en.wikipedia.org/wiki/Telemachus 

Meave Leakey: https://en.wikipedia.org/wiki/Meave_Leakey 

Dan Hill - Episode 151: https://behavioralgrooves.com/episode/dan-hill-phd-on-the-facial-coding-of-trump-hendrix-prince-gretzky-and-the-beatles/ 

Hedgefox: https://www.russellsage.org/sites/default/files/Vohs_intro_0.pdf 

Books

The Non-Obvious Guide to Virtual Meetings and Remote Work (Non-Obvious Guides):

https://amzn.to/2OoxdbB  

The Non-Obvious Guide to Marketing & Branding (Without a Big Budget) (Non-Obvious Guides): https://amzn.to/3moIllg 

Non Obvious Megatrends: How to See

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