Episode Details
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Taking customers on a journey with Phoebe Bell of Sage x Clare
Description
In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in!
You'll Learn How To:
- Evolution of Sage and Clare from early days to now
- Experience of hiring and building a team
- Family dynamics within the business, including Phoebe's sister and husband being part of the team
- Advice for those intimidated by the tech side of e-commerce
- Developing and implementing a loyalty program for the business
- Challenges and successes in outsourcing technical work
- Challenges in understanding the scope of building a loyalty program
- Developing brand identity
- Financial considerations and sustainability in loyalty programs
- Strategies for converting existing customers into loyalty program members
- Market analysis and benchmarking against competitors
- Navigating economic uncertainties and fears of business failure
- Adaptation to changing market dynamics and consumer behaviour
- Importance of brand loyalty and customer service
- Strategies for managing and nurturing relationships with stockists
- Success factors and challenges in maintaining a consistent social media presence
- Evolution of involvement in social media management
- Importance of mentorship, learning from mistakes, and continuous improvement
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