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國際時事跟讀 Ep.K755: The Success Story of Daiso: From Humble Beginnings to Global Phenomenon

Highlights 主題摘要：

• Daiso's success stems from its unique ¥100 concept, offering quality products alongside upscale boutiques, catering to diverse clientele.
• Hirotake Yano's unconventional business approach, rooted in living day by day, has guided Daiso's rapid expansion and global success.
• Despite nominal prices, Daiso prioritizes quality, debunking perceptions of inferior goods and maintaining customer satisfaction across its extensive product range.

Daiso Industries Co., Ltd., renowned for its ¥100 stores, has a captivating story behind its success. Founded by Hirotake Yano, a man of humble demeanor, Daiso has flourished into a multi-billion-dollar enterprise with thousands of stores across Japan and abroad.
株式會社大創産業以其百元商店聞名，而它的成功背後有一個引人入勝的故事。由謙遜的矢野博丈創辦，大創已發展成一家市值數十億元的跨國企業，在日本國內外擁有數千家店鋪。

Yano's journey began modestly, operating out of a nondescript office with minimal staff. Despite its unassuming appearance, Daiso's headquarters serves as the nerve center for a company that boasts an impressive annual turnover of over ¥202 billion. What started as a venture selling goods out of a truck has burgeoned into a retail giant with around 2,000 stores nationwide.
矢野的旅程起初很謙卑，他在一個不起眼的辦公室裡以最少的工作人員運作。儘管看上去平易近人，但大創的總部作為一家年營業額超過2020億日元公司的中樞，其重要性不言而喻。從一輛售貨卡車上開始的冒險，已演變成在全球擁有約2000家店面的零售巨頭。

Daiso's uniqueness lies in its ¥100 concept, distinct from conventional dollar stores found in other countries. Unlike their counterparts, Daiso outlets stand alongside upscale boutiques and department stores, catering to a diverse clientele. Despite the absence of elaborate business plans or forecasting meetings, Daiso continues to expand rapidly, opening an average of 30 stores per month.
大創的獨特之處在於其百元概念不同於其他國家的傳統百元店。與其同行不同，大創商店與高檔精品店和百貨公司並立，迎合多元化的客群。儘管沒有複雜的業務計劃或預測會議，大創仍在快速擴張，每月平均開設30家商店。

Yano's unconventional approach to business is reflected in his philosophy of living day by day. With no fixed projections for store expansions, he entrusts the company's growth to destiny. This laid-back attitude belies a history of perseverance and resilience, stemming from Yano's experiences, including overcoming family bankruptcy and personal setbacks.
矢野另闢蹊徑的業務模式反映在他的日常哲學中。大創沒有對店面擴張的固定企劃，他把公司的增長交給了命運。這種悠閒的態度掩飾了矢野一路以來的堅毅不拔，包括克服家族破產和個人挫折等經歷。

The essence of Daiso's success lies in its commitment to quality and affordability. Despite the nominal price tag, Yano ensures that products meet stringent standards, debunking the myth that low