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The Heart of Pharma: Building Connections for Effective Marketing with Craig Douglass, Chief Growth Officer at Digitas Health
Published 2 years, 4 months ago
Description
Marketing can play a huge role in improving health outcomes.
In this episode, Craig Douglass, Chief Growth Officer at Digitas Health, discusses his focus on integrating creativity, media, and technology in healthcare communications. He highlights the opportunity to use marketing for good, emphasizing the positive impact of engaged healthcare consumers on outcomes. Craig delves into the challenges pharmaceutical brands face, highlighting the need for responsiveness and overcoming fragmentation. He also urges pharmaceutical marketers to focus on making connections within their marketing systems.
Tune in and learn how to navigate the evolving landscape of healthcare marketing to drive better outcomes!