Episode Details

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Hello, and welcome to Beauty and the Biz where we'll discuss being in private practice inside a group practice. To be sure, we'll also discuss the general business and marketing side of plastic surgery.

Indeed, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today's episode titled, "Private Practice Inside Group Practice — with Kian Eftekhari, MD".

Obviously, perating a private practice within a larger group practice presents unique opportunities, as well as challenges for the surgeon. Certainly, this model allows the surgeon to benefit from the infrastructure and resources of the group while maintaining some degree of autonomy in managing their own practice within it.

Specifically, in this week's Beauty and the Biz Podcast episode, I interviewed Dr. Kian Eftekhari — a board-certified ophthalmologist specializing in oculofacial plastic & reconstructive surgery in private practice inside a big ENT group practice in Salt Lake City, Utah.

Notably, we discussed the benefits of a private practice running inside a large practice with an in-house surgery center and how he manages both cosmetic and insurance patients while emphasizing great patient care for all.

Furthermore, Dr. Eftekhari shared insights into his 'private practice inside of a group practice' marketing plan, including his social media strategy to use educational content as a tool to connect with and inform prospective patients.

Additionally, we also talked about his rocky start of opening his practice just before the COVID shutdown with his website still in development.

Indeed, despite the challenges, Dr. Eftekhari's positive attitude and resilience enabled him to successfully build a private practice inside of a group practice to be proud of.

Visit Dr. Eftekhari's website

Enjoy!

Catherine Maley, MBA

P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more.

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Be