Episode Details

How Hey Email Got 100,000 Users in Its First Week

Season 1 Episode 266 Published 2 years, 4 months ago

E266: How Hey email (Hey.com) got 100,000 users in its first week.

Things covered:

- Invitation-only marketing

- Exploiting human biases and cognitive biases

- The right way to use personal branding

- Getting mainstream press with controversy

- Design principles

- How to use testimonials on a landing page

- Being successful in a competitive market

- How to give a free trial

- Mo